company

Matchmaker, matchmaker, find me a mattress

Nov 15, 2024

Campaign India Team

Matchmaker, matchmaker, find me a mattress

Popular matchmaker Sima Taparia features in The Sleep Company's new wedding campaign, this time matchmaking mattresses.

Growing acceptance for ads on streaming platforms is win-win for all: Magnite’s Gavin Buxton

Aug 27, 2024

Vinita Bhatia

Growing acceptance for ads on streaming platforms is win-win for all: Magnite’s Gavin Buxton

The sell-side advertising company’s managing director for Asia shares his insights with Campaign on navigating OTT and CTV complexities, leveraging live sports, and the future of ad-supported streaming in India.

The Sleep Company earmarks nearly INR 80-85 crore for ad spend in FY25

Jul 12, 2024

Campaign India Team

The Sleep Company earmarks nearly INR 80-85 crore for ad spend in FY25

Eyeballing INR 1000 crore revenue within three years, the comfort-tech brand has allocated nearly one-third of its expenditure towards brand building.

Jul 10, 2024

Vinita Bhatia

Bombay Shaving Company lathers on sensi-bility into its latest marketing campaign

The grooming company's founder and CEO, Shantanu Deshpande, and CMO, Gauri Malhotra, spill the beans to Campaign on why Deshpande starred in their latest ad, risking a meme frenzy. This move showed his confidence in the product and his coolness at taking a joke on the chin.

Himalaya’s Ragini Hariharan suggests how gaps between sustainability goals and execution in organisations can be bridged

Jun 05, 2024

Vinita Bhatia

Himalaya’s Ragini Hariharan suggests how gaps between sustainability goals and execution in organisations can be bridged

On World Environment Day 2024, she reveals how Himalaya Wellness Company has incorporated its sustainability ethos into every function, process, product and customer communication initiative.