ErgoSmart by The Sleep Company encourages smart working with #SitSmart campaign

The Sleep Company has rolled out #SitSmart with ErgoSmart digital campaign starring actor Jim Sarbh for its new chair brand. The company claimed that ErgoSmart by The Sleep Company range is engineered with human-centered design thinking and patented body-adaptive technology.

Priyanka Salot, the organisation’s co-founder, said, “We understand the challenges that working professionals face, especially when it comes to maintaining a healthy posture during long hours of work. Through ErgoSmart By The Sleep Company, we enable productive workplaces with our patented SmartGRID technology and deliver the best comfort to customers.”

Conceived by Steve Priya, the ad portrays Sarbh as a startup’s CEO, who emphasises his multifaceted role that includes being the CMO, CFO, and CTO. He highlights the need for support, especially for his back, neck, and posture.

The ad shows him moving around the office freely in an ErgoSmart chair and how it helps him work smartly and sit for longer hours comfortably. Currently live on The Sleep Company's YouTube and Instagram channels,the digital campaign isn't just about selling chairs; it's about sparking a conversation on the vital role innovation plays in promoting workplace well-being.

Commenting on the ad, Ripal Chopda, chief marketing officer of The Sleep Company, stated, “We want to encourage professionals to integrate the ErgoSmart chair in their office environment as it will help them work smarter. With ErgoSmart By The Sleep Company, we are not just providing comfort, but also promoting better health and productivity. This campaign highlights our commitment to innovation and our mission to empower individuals to work smart and sit smart."

Campaign’s take: Who amongst the working professionals hasn’t felt the strain of those marathon desk sessions, where every ache seems to have its own postcode? While the right chair could be the unsung hero in the battle for comfort, it is hard to fathom that it could have any bearing on productivity in our ever-evolving workspaces.

Indisputably, having an ergonomic chair or desk isn't just a luxury in an office—it is a sanity saver for those who have an all-day seat-a-thon. The ad does try to democratise this comfort by showing that the chair is good enough for the bigwig at the top, it is certainly good enough for the rest of the team. Sarbh's subtle reminders in the ad, where he is shown moving around, show that that this is no excuse to become one with your seat. For overall wellness, those standing breaks and impromptu strolls are non-negotiable.