connected tv
MiQ scouts for a CEO to lead its Indian operations
The incumbent will take charge of programmatic marketing agency's 225-client portfolio, and steer the value versus price debate in one of the company’s most crucial markets.
Why Connected TV will be a disruptive force in the Indian digital media space
As the local market continues to evolve, the shift from linear to CTV represents a significant growth opportunity for advertisers, driven by technological advancements and changing consumer preferences. Elara Capital's Karan Taurani breaks down the market.
IAS acquires CTV platform Publica for $220 million
IAS is accelerating its strategy in this segment, to help publishers better monetise their video programming across CTV devices
Interactive Avenues and Affle partner for programmatic and CTV solutions
Enables brands to make CTV ads engaging by syncing them with ads on other connected devices within the same household
Online video consumption is a rage in non-metros: Hotstar India Watch Report 2019
Regional online video content has a massive following, with Tamil, Telugu and Bengali leading from the front
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