connected tv
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GroupM’s TYNY 2025: India’s advertising market to grow 7%, digital dominance continues
The report estimated that the market is set to reach Rs 1,64,137 crore in 2025, adding an incremental Rs 10,730 crore.
36% of urban SVOD viewers in India are regular CTV users: Report
Research by Ormax Media shows that India’s paid streaming audience has dipped by 2% in 2024, indicating challenges for SVOD platforms.
Amagi acquires Argoid AI to transform streaming with smarter solutions
Argoid AI’s founders—Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E—will join the Amagi team.
Streambox unveils subscription TV; aims to acquire 20 lakh customers in two years
Can its Dor subscription-based service, which aims to unify content across OTT platforms and live TV channels, truly be a disruptor in India's television market?
MiQ scouts for a CEO to lead its Indian operations
The incumbent will take charge of programmatic marketing agency's 225-client portfolio, and steer the value versus price debate in one of the company’s most crucial markets.
Why Connected TV will be a disruptive force in the Indian digital media space
As the local market continues to evolve, the shift from linear to CTV represents a significant growth opportunity for advertisers, driven by technological advancements and changing consumer preferences. Elara Capital's Karan Taurani breaks down the market.
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