consulting
Shopcialising: The secret to building last bonds with Gen Z consumers
To win over these buyers, brands must move beyond trends and tap into the power of social connections, which shape their shopping decisions and loyalty.
‘Marketing spend isn’t decreasing, it’s just going elsewhere’: Bain & Co’s leaders
EXCLUSIVE: Bain’s Andreas Dullweber and Henrik Naujoks reveal shifts in spend, how today’s marketers are underutilising data, and navigating the balance between creativity and data.
#MeToo: Tatas bid goodbye to Suhel Seth
Ad man Suhel Seth has been courting controversy since several #MeToo allegations against him surfaced in recent times
What can advertising do to come out of the vicious cycle?
In a freewheeling conversation with Campaign India, McCann Worldgroup's managing director Partha Sinha prescribes an antidote for the current state of the advertising business.
Are 'feel good’ festive ads failing to cut through?
With sentimental and emotional triggers becoming ubiquitous, differentiation is a challenge, say adlanders
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