consumer behaviour
The call of green: How brands are driving sustainability in campaigns
With climate concerns on the rise, brands are prioritising sustainability in their business strategies and marketing campaigns.
Understanding the nudge-sludge dynamic in marketing
Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founder and global CEO.
Colgate and Ogilvy on cracking the snacking code in toothpaste marketing
INSIDE THE AD: #TheDailyGrind campaign takes a bite out of snack culture, creatively leveraging a national habit to spotlight oral health. But can toothpaste keep up with the modern muncher?
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Indian consumer sentiment surges amid festive optimism and economic rebound
It surged by 4.3 points in October, lifting it to the top spot globally, as festive cheer and steady monsoons fuel confidence across sectors.
Opinion: Impact of digital marketing on consumer behaviour
The author lists insights to help you understand the impact of digital marketing on consumer behaviour.
Year-ender 2018: 'Consumer behaviour and choice will increasingly be influenced by the community'
We ask industry leaders for a surprising moment from 2018 and a prediction for 2019
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