content creation
‘Digital twins are not the enemy’—H&M's AI influencer models spark debate
Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.
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FanTV secures $3 million funding
The Sui blockchain-based content platform uses AI to offer users an engaging content consumption experience while helping creators own and monetise their content.
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Pocket Entertainment to invest $15 million to scale Pocket Toons
Company targets $100 million in annual recurring revenue (ARR) by 2026.
Talentrack's marketplace model rethinks content production in India's media boom
Connecting over 7 lakh creators with 15,000 producers and agencies, the talent-engagement platform bridges gaps in India's M&E sector but faces scalability tests.
Adobe unveils new features to Express platform to support enterprise content creation
A major focus of Adobe Express is ensuring that the AI features are commercially safe, especially in terms of brand protection.
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Love them or hate them, but influencers can't ignore their PR
A smart PR strategy isn’t optional for influencers—The Other Circle’s CEO notes that it's key to building lasting impact and elevating their image beyond the content.
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