content creation
Adobe unveils new features to Express platform to support enterprise content creation
A major focus of Adobe Express is ensuring that the AI features are commercially safe, especially in terms of brand protection.
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Love them or hate them, but influencers can't ignore their PR
A smart PR strategy isn’t optional for influencers—The Other Circle’s CEO notes that it's key to building lasting impact and elevating their image beyond the content.
CreativeX report finds brands waste millions on assets that are never used
Nearly all global campaign toolkits are never activated in local markets, according to the findings.
When creator content goes mainstream
There's no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM's William Wun.
From ‘credible?’ to ‘incredible!’: Measuring influencers' influence
Influencer marketing can be a fickle, seemingly random practice, but rigorous research, investing in proven measurement strategies, and a focus on generating data-driven results can help make the often opaque marketing strategy clear
A marketer's take on TikTok's exit from Nepal
The ability to reach a massive audience via TikTok has been an indispensable tool for brands in Nepal. But with the app's impending exit from the country, there's now a profitable opportunity for domestic players to step up and fill the gap, opines Ujaya Shakya
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