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A smart PR strategy isn’t optional for influencers—The Other Circle’s CEO notes that it's key to building lasting impact and elevating their image beyond the content.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.