control
Oct 17, 2024
People won't care if 74% brands disappear: Havas report
While many brands fumble, a few crack the code and soar ahead, reaping big rewards, according to the agency's global Meaningful Brands report.
Jul 24, 2014
Gokul’s blog: If they had a choice, would clients give up ‘control’?
The Titanic sank because they didn’t let the specialist do his job. But clients will learn only from their own mistakes.
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