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Feb 29, 2024

Global new business spotlight: Publicis dominates with four major wins

While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side

Sep 07, 2012

Chris Reed's Blog: Will.i.am makes brand partnership music

Will.i.am is a role model for how business and celebrity brands can work together and not only achieve joint marketing objectives, but also try and change the world for the better.