creative effectiveness
Josy Paul to lead SDG Lions Jury at Cannes 2025
The chairperson and chief creative officer of BBDO India has been appointed as the Jury President for Sustainable Development Goals (SDG) Lions category at the Cannes festival.
71% of marketers aim for creative excellence, but only 37% feel organisations are equipped to achieve it
A recent WARC and ANA report underpins how establishing a culture of creative excellence drives greater impact for brands.
Spikes Asia 2016: 'We are much more likely to persuade people with a new argument': James Hurman
The president of the Creative Effectiveness category made the case for creativity with originality on the last day
Spikes Asia 2016: Four more shortlists for India on day three
Takes total entries in metal race to 117
Cannes Lions 2016: BBDO, Ogilvy earn a shortlist each in Creative Effectiveness
Ariel 'Share The Load', 'Sustained' for The Akanksha Foundation make the cut
Spikes Asia 2014: Geometry Global earns Creative Effectiveness shortlist for Lifebuoy Roti Reminder
No Indian entries shortlisted in Integrated
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