creative effectiveness

Sep 12, 2024

71% of marketers aim for creative excellence, but only 37% feel organisations are equipped to achieve it

A recent WARC and ANA report underpins how establishing a culture of creative excellence drives greater impact for brands.

Sep 26, 2016

Spikes Asia 2016: 'We are much more likely to persuade people with a new argument': James Hurman

The president of the Creative Effectiveness category made the case for creativity with originality on the last day

Sep 23, 2016

Spikes Asia 2016: Four more shortlists for India on day three

Takes total entries in metal race to 117

Jun 20, 2016

Cannes Lions 2016: BBDO, Ogilvy earn a shortlist each in Creative Effectiveness

Ariel 'Share The Load', 'Sustained' for The Akanksha Foundation make the cut