creative effectiveness
Sep 12, 2024
71% of marketers aim for creative excellence, but only 37% feel organisations are equipped to achieve it
A recent WARC and ANA report underpins how establishing a culture of creative excellence drives greater impact for brands.
Sep 26, 2016
Spikes Asia 2016: 'We are much more likely to persuade people with a new argument': James Hurman
The president of the Creative Effectiveness category made the case for creativity with originality on the last day
Sep 23, 2016
Spikes Asia 2016: Four more shortlists for India on day three
Takes total entries in metal race to 117
Jun 20, 2016
Cannes Lions 2016: BBDO, Ogilvy earn a shortlist each in Creative Effectiveness
Ariel 'Share The Load', 'Sustained' for The Akanksha Foundation make the cut
Sep 26, 2014
Spikes Asia 2014: Geometry Global earns Creative Effectiveness shortlist for Lifebuoy Roti Reminder
No Indian entries shortlisted in Integrated
Jun 16, 2014
Cannes Lions 2014: Five Indian shortlists in PR; three each in Direct and Promo & Activation; one in Creative Effectiveness
Ogilvy, Havas Worldwide, McCann and Lowe in the fray; awards night on 16 June
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