customer engagement
Jan 22, 2025
LS Digital launches AI marketing stack
The stack incorporates the technologies of research AI, generative AI, and predictive AI to help brands improve the effectiveness of their campaigns.
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Jan 09, 2025
2025’s marketing mantra: Balancing AI, privacy, and retention
Emerging trends in customer engagement signal a shift toward AI-driven personalisation, privacy-first approaches, and retention-focused strategies.
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Nov 06, 2024
An insider’s playbook to PR crisis mitigation
In today’s social media-driven world, Boomlet Group's co-founder and CEO believes that swift and authentic crisis management is essential as brand reputation can shift in seconds.
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