data analytics
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India’s OTT boom: Big streams, bigger monetisation hurdles
India’s OTT platforms face a tough balancing act—compelling content, smart pricing, and data-driven ads—all while battling churn and piracy, notes Moloco’s director of product management for MSM business.
Kantar Group sells Kantar Media to HIG Capital
Valued at $1 billion, the acquisition deal is expected to be completed by the end of the current calendar year.
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Programmatic advertising’s power trio: AI, analytics, and privacy protection
With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact campaigns in 2025, says Mashrise's co-founder.
Cross-channel marketing 2025: Breaking barriers, building connections
Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data science at CleverTap.
Crafting connections: The new playbook for brand loyalty in the digital age
Brands today are shifting from product pushes to storytelling, creating emotional connections to capture customer loyalty and drive long-term success, notes the senior marketing executive at Spicetree Design Agency.
AI-led customer engagement platform: A modern-day imperative?
With consumer expectations changing rapidly, traditional martech tools prove inadequate, making CEP a must-have technology for marketers, notes MoEngage’s GM for India and Middle East.
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