data analytics
Crafting connections: The new playbook for brand loyalty in the digital age
Brands today are shifting from product pushes to storytelling, creating emotional connections to capture customer loyalty and drive long-term success, notes the senior marketing executive at Spicetree Design Agency.
AI-led customer engagement platform: A modern-day imperative?
With consumer expectations changing rapidly, traditional martech tools prove inadequate, making CEP a must-have technology for marketers, notes MoEngage’s GM for India and Middle East.
Bye-bye standalone clean rooms, hello data collaboration platforms
Clean rooms are time consuming and lack the ability to scale, but they could still be effective if they were part of the data puzzle rather than the ultimate solution
Media360 India: 'In God we trust. For everything else bring data'
In the digital world, will the Math Men outdo the Mad Men in the talent sweepstakes? Our panel set out to answer that.
Ashok Venkatramani joins Chrome Data Analytics
He will be joining the company as a director
Opinion: With creativity first, business will follow
Client relationships are not enough anymore, contends the author, as ideas drive agency revenue
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