Opinion
Narasimha Rao Ponnekanti
Sep 18, 2024

AI-led customer engagement platform: A modern-day imperative?

With consumer expectations changing rapidly, traditional martech tools prove inadequate, making CEP a must-have technology for marketers, notes MoEngage’s GM for India and Middle East.

By reducing the time taken to launch campaigns, businesses can stay agile, responding to trends and customer feedback in real time. Source: Freepik

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