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Phyllis Project: Attempting to rewrite the script for women in advertising leadership
The initiative aims to reshape DEI in APAC, empowering women to thrive in advertising through mentorship, community, and practical training.
Stayfree's move to normalise period talk for all
Conceptualised by DDB Mudra, the ad film encourages parents to talk to their sons about periods from a young age.
OMG WTF is OAG?
Omnicom's new advertising division purports to be something new, so what does it have on offer? Campaign UK's editor Maisie McCabe explores.
McDonald's India uses 'Newton-level' math to bring prices down to earth
The fun campaign by DDB Mudra Group intentionally doesn't add up, serving to promote the McSavers+ menu's value.
Alex Lubar named global CEO at DDB Worldwide
EXCLUSIVE: Former CEO and 38-year DDB vet Marty O’Halloran will step into chairman role
McDonald’s India gets Rashmika Mandanna her own meal box
Watch the film conceptualised by DDB here
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