deepfake

AI in ads: Boosting brands or breaking trust?
Oct 29, 2024
Little Yadav

AI in ads: Boosting brands or breaking trust?

AI's role in advertising dazzles with personalisation, but it also brings along ethical challenges, forcing brands to balance innovation with responsibility.

The dark side of AI: When 'seeing' is not 'believing'
Nov 09, 2023
Campaign India Team

The dark side of AI: When 'seeing' is not 'believing'

SOUNDING BOARD: Experts weigh in on the risks associated with the rise of AI tech such as deepfake after the deepfake viral video of actor Rashmika Mandanna and centre's response to it

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