digital
India's digital advertising industry to be INR 69,856 crores by end-2026: Study
Estimated to touch INR 59,200 crores this year, the country's digital advertising market is growing at 19.09%, according to a Dentsu report.
Campaign roundup: Week of 24 March
The latest ad films and campaigns from brands like UltraTech Cement, Godrej & Boyce, Su-Kam Power Systems, Porter Packers & Movers, Chandak Sarvam, Philips India, JK Foods, Big Bowl, Zomato, Citykart, Aditya Birla Sun Life, Adani Defence, Reliance Trends, Infinix India, PokerBaazi, and more, in our weekly roundup.
Adland under scrutiny: CCI raids top agencies over alleged price-fixing
As India’s ad market evolves, CCI's raids on global agencies and broadcasters raise concerns over price collusion, media buying, and market fairness.
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TV broadcasters' margins to grow 3% by 2027: Study
The revenue from traditional linear TV broadcasting is expected to remain stable or marginally fall, according to Crisil Ratings.
Campaign roundup: Week of 17 March
The latest ad films and campaigns from brands like Big Cricket League, Britannia Treat, Sheba, My11Circle, Hyundai Motor India, Specta, Zoho, Oppo India, Dabur India, Asian Paints, Wonderla Holidays, TrueBalance, Flipkart, Freedom Healthy Cooking Oils, Good Home, WOW Skin Science, La Pink, Manipal Academy of Higher Education (MAHE), Atlys, EMotorad, ADbhoot, Avanse Financial Services (AFS), Boldfit, Vivo, Kenstar, Unilever, Himalaya Wellness, and more, in our weekly roundup.
Campaign roundup: Week of 10 March
The latest ad films and campaigns from brands like SBI General Insurance, Samsung, Haldiram, Fevicol, Symphony, Brightsun Travel, Titan Smart Wearables, ENO, Force NXT, UNIQLO, Zepto, Hindustan Zinc, Illumina Health, Cadbury Dairy Milk, Illumina Health, Truecaller, McDonald’s, Furlenco, Netcore Cloud, KJ Somaiya Hospital, Appy Fizz, Flipkart, PhonePe, Kohler, Aqualogica, and more, in our weekly roundup.
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