digital
IAB Tech Lab launches open-source Trusted Server solution
Moving core advertising from browser to publisher-infrastructure, the tool bypasses browser restrictions, opening up monetisation possibilities for publishers.
Campaign roundup: Week of 14 April
The latest ad films and campaigns from brands like Halder Venture, Paisabazaar, Imfresh, Wellbeing Nutrition, Union Mutual Fund, Fibe, CeraVe, Crompton Greaves Consumer Electricals Ltd, Gargi, Pepe Jeans, and more, in our weekly roundup.
Campaign roundup: Week of 07 April
The latest ad films and campaigns from brands like Paragon, Moto Edge, Coolberg, Statiq, Lay’s, Arvind Store, HDFC Mutual Fund, Medicaps University, VerSe Innovation, De Beers, LAMINAR Tiles, Habuild, Macha Tea, Lovely Professional University (LPU), Magnum, Narayana One Health, V-Guard Industries, Madhavbaug, Airtel Payments Bank, ILine, Mentos, Aashirvaad Masalas, GITAM, BigCity Promotions, Apollo Tyres, and more, in our weekly roundup.
Campaign roundup: Week of 31 March
The latest ad films and campaigns from brands like MediBuddy, KRAFTON India, Kwality Wall's, DS Group, Fanoz, CottonKing, Centre for Sight, Navneet Education, Thomas Cook, Adidas Originals, Lotus Herbals, Men of Platinum, Liebherr Refrigerators, Recykal, Mankind Pharma, Colgate, YES SECURITIES, Nuvoco Vistas Corp, Wizikey, Royaloak, Royal Challenge Packaged Drinking Water, and more, in our weekly roundup.
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India’s M&E sector to reach INR 3.10 lakh crores in value by 2027: Study
Radio revenues grow 9% in 2024 to INR 2,500 crores; digital media ad revenues expected cross INR 1 lakh crores in 2026, finds FICCI- EY report.
IAS opens office in Mumbai; its third in India
Abhishek Pujar to head the Mumbai operations of the digital media measurement and optimisation platform provider.
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