digital
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What's shaping digital OOH in 2025? Key trends revealed
From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.
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The secret potion to revitalise ghost malls into vibrant lifestyle destinations
Adapting to changing consumer demands and implementing nimble, customer-focused marketing strategies can help revive the languishing malls in Indian cities, says the chief operating officer for real estate at Grauer & Weil India.
Smytten’s #TryItAll campaign fuels Gen Z desire for choice and variety
INSIDE THE AD: It aims to cultivate an emotional connection with Gen Zs, celebrating their innate desire to explore products before buying.
Skyscanner unveils privacy-centric ads platform for travel brands
Developed in partnership with airlines, online travel agencies, media agencies, and travel brands, it will be rolled out to select partners in the first quarter of 2025.
India's ad industry revenues to touch INR 1.58 lakh crores by 2028: PwC report
Outpacing the global growth rate, India’s online advertising to reach INR 85,000 crores by 2028, finds PwC report.
India’s gaming industry to reach INR 10,487 crores by 2026: Study
This increase is fuelled by an expansive base of 13.85 crore gamers, of which nearly 30% engage with ad-supported gaming or make in-app purchases.
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