digital
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How click-to-chat ads on Whatsapp are transforming marketing campaigns
A closer look at how brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.
Kotak Mahindra Bank seeks digital creative agency
The financial institution has put out an RFP for this mandate.
Indian consumers voice rising fear about tech ruining lives: Study
As AI and digital begin to encompass all aspects of work, 19% more Indians are worried about it destroying lives, an Ipsos study finds.
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LS Digital launches CRAFT to boost brand engagement in a digital-first world
It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.
India's print ads thrive amid Diwali's spark
In the festival’s glow, print ads prove resilient, delivering impact and reach that digital alone can't replace.
FMCG TV, print ad volumes dip by 6% in H1’24: TAM AdEx report
Ad volumes for digital medium rose by 7%, and those on radio by 1% during H1 2024.
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