digital
Programmatic controlled 88% of ad impressions in India in 2024: TAM AdEx
The digital ad impressions grow 7% in 2024 compared to 2023; posts 12.7 times growth when compared to 2020 levels.
Django invests in creative agency Extra
The new investment move follows a rebranding exercise that Django carried out this year.
1000 Media: Can Nas Daily’s storytelling magic shake up Indian marketing?
Nuseir Yassin’s latest digital marketing company bets on fast, AI-powered, emotion-driven storytelling to help brands break through digital clutter—starting with India.
Campaign roundup: Week of 17 Feb
The latest ad films and campaigns from brands like Garnier Black Naturals, Aashirvaad Soya Chunks, SkinBB, Muthoot Finance, Swiss Beauty, Sangeetha, Swiggy Dineout, Spice Secrets, DOMS, Chinese Wok, LIC Housing Finance, NIC, KFC, Campus Activewear, Centerfruit, Maharashtra Motor Vehicles Department (MMVD), Narayana Health, DailyObjects, Zepto, Limca, India Gate Basmati Rice, Fortune Oils and Foods, Staze Beauty, PNB MetLife, Apollo Hospitals, Acko, Fortune Foods, PopSockets India, Girl Effect India, Kurkure, Ching's Secret, Tata Capital, and more, in our weekly roundup.
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GroupM’s TYNY 2025: India’s advertising market to grow 7%, digital dominance continues
The report estimated that the market is set to reach Rs 1,64,137 crore in 2025, adding an incremental Rs 10,730 crore.
Campaign roundup: Week of 10 Feb
The latest ad films and campaigns from brands like Markets4You, Audi India, Fortune Foods, Zomato, RBL Bank, Bandhan Life, Antara AGEasy, Jimmy Choo, Jajabor Brand Consultancy, Sunfeast Fantastik!, Himalaya, Shot by Wahter, Jajabor Brand Consultancy, Footprints, VML, Tata Trusts, Tata AIG General Insurance, Blissclub, IDFC First Bank, Visa Infinite, SMFG India Credit, and more, in our weekly roundup.
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