digital advertising
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Digital surge powers APAC ad growth to $289 billion in 2024
The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media saw modest growth, but the future remains firmly digital as the region braces for an 82% digital share by 2029.
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How click-to-chat ads on Whatsapp are transforming marketing campaigns
A closer look at how brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.
Understanding the nudge-sludge dynamic in marketing
Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founder and global CEO.
Harmonious marketing: When creativity meets performance measurements
The CEO and Founder of Savy Click and Jaipur Unfolded offers her perspective on the eternal debate between creative and performance marketing.
How high-quality digital ad inventory buys can slash carbon emissions
A new survey by DoubleVerify and Scope3 found that purchasing higher-quality media impressions reduced carbon emissions by almost 65,000 metric tons in 2023, highlighting the eco-friendly advantages of intelligent digital advertising.
IAB Tech Lab finalises data deletion request framework to streamline digital ad supply chain privacy compliance
This can address consumer data privacy issues within the digital advertising ecosystem.
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