digital advertising
Moves and wins roundup: Week of 27 Jan
Our weekly roundup of the latest appointments and account wins from Bold and Beyond, HGS Interactive, 1702 Digital, Ashirvad by Aliaxis, Talentrack, and many more.
Moves and wins roundup: Week of 20 Jan
Our weekly roundup of the latest appointments and account wins from Google, Publicis India, Value 360 Communications, Gozoop, Sideways Play, Curry Nation, Chlorosynth, FCB, Sintex, Madison Turnt, Wyndham Hotels, Third Wave Coffee, Schbang, Frido, Tata mutual fund, X, OMD India, IndiGo and many more.
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Digital surge powers APAC ad growth to $289 billion in 2024
The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media saw modest growth, but the future remains firmly digital as the region braces for an 82% digital share by 2029.
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How click-to-chat ads on Whatsapp are transforming marketing campaigns
A closer look at how brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.
Understanding the nudge-sludge dynamic in marketing
Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founder and global CEO.
Harmonious marketing: When creativity meets performance measurements
The CEO and Founder of Savy Click and Jaipur Unfolded offers her perspective on the eternal debate between creative and performance marketing.
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