Moves and wins roundup: Week of 03 March

HiveMinds wins performance marketing mandate for Oben Electric 

HiveMinds, a unit of Madison World, has secured the performance marketing mandate for Oben Electric, an Indian electric two-wheeler manufacturer. The partnership aims to enhance customer acquisition and digital expansion.

Oben Electric is looking to expand its retail presence and increase customer engagement through digital-first strategies. HiveMinds will oversee digital marketing, media investments, and conversion strategies across key e-commerce and digital platforms for Oben Electric. The mandate will be managed by the agency’s Bengaluru team.

HiveMinds provides digital marketing services, including performance marketing, e-commerce strategy, and programmatic buying, to brands such as Domino’s, Tanishq, and BigBasket. The agency leverages data-driven strategies to optimise brand engagement and conversions. 

Oben Electric, operating in the growing electric vehicle sector, is working to strengthen its market position by leveraging performance marketing expertise. HiveMinds’ appointment aligns with Oben Electric’s plans to accelerate demand and optimise digital marketing efforts.

Madison World, the parent company of HiveMinds, operates across various media verticals, including television, print, and digital.

SoCheers appoints Prashant Vyas as head of people growth and culture 

SoCheers has appointed Prashant Vyas as head of people growth and culture. Based in Mumbai, he will lead the agency’s talent development strategies.

With over 15 years of experience in human resources, Vyas has worked with agencies such as The Minimalist, Famous Innovations, and the Wunderman Thompson Group. His role at SoCheers includes enhancing employee experience and strengthening workplace culture. 

SoCheers, a digital-first creative agency, focuses on branding, content creation, and influencer marketing. The agency has expanded its team to over 250 professionals and continues to develop data-driven marketing strategies. 

As part of its growth plans, SoCheers is implementing new talent initiatives to align with its business objectives. Vyas’ appointment supports the agency’s focus on employee engagement and organisational development. 

Founded in 2013, SoCheers has received industry recognition at Clio Entertainment, The Webby Awards, and The Drum Awards.

Schbang co-founders secure full ownership stake 

Harshil Karia and Sohil Karia have acquired the shares of Akshay Gurnani in Schbang, consolidating leadership at the independent creative and technology agency. The transition marks a strategic move to strengthen the company’s operations and global reach. 

Founded in 2015, Schbang provides creative, media, and technology transformation services to brands such as Pidilite, Jio, and L’Oréal Group. The agency focuses on integrating marketing strategies with digital innovation. 

Harshil Karia will continue as founder and CEO, while Sohil Karia will lead digital transformation initiatives. The leadership consolidation is aimed at driving growth, expanding market presence, and reinforcing Schbang’s position in the advertising industry. 

The company has a leadership team of over 35 professionals across creative, media, and technology functions. Its international expansion includes operations in the UK and Europe, following its acquisition of addiktSchbang.

Schbang employs over 1,200 professionals and continues to develop integrated marketing solutions. The company is focused on enhancing its global footprint while maintaining a strong presence in India.