digital marketing
Campaign roundup: Week of 4 Nov
The latest ad films and campaigns in India from brands such as India Gate Basmati Rice, Choice Equity Broking, Crompton Greaves Consumer Electricals, Campus Activewear, Maruti Suzuki Dzire, Finolex Pipes, Goibibo, Dabur Honey, Sony Sports, Quess Corp, Merino Laminates, Gemini Edibles, INDmoney, Mentos, Nat Habit, Bharat Matrimony, Nihar Naturals, Woodpecker Beer, Tata Tea, Senco Gold, Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.
Moves and wins roundup: Week of 7 Oct
The latest appointments and account wins from ISA, Treize Communications, MIKADO, Branquila, Landor India, Pitchfork Partners, Magicbricks, Crosshairs Communication, DDB Mudra, Magicbricks, Gozoop, Vicara PR, Khushi Advertising, SRV Media, Mavericks India, Vigor Media Worldwide, KlugKlug, HealthKart, LS Digital, DataMorph, FCB Group India, PRP Group, 82.5 Communications, OG Beauty, MMC, Dusaan, Dentsu , Diageo, Enormous Brands, ZeroFifty Mediaworks, BC Web Wise, Get Marketed, Trivoli Digital, Organic by MSL, Dentsu BX India, The Media Manifest, Advertising Agencies Association of India (AAAI), Creative Aura, House of Communication (HoC), FreshBox Media, and more in our weekly news roundup.
From niche to mainstream: The rapid rise of the creator economy
With the creator economy touted to reach $480 billion by 2027, its emergence has undeniably changed marketing plans and reshaped the future. KlugKlug's co-founder and CEO Kalyan Kumar explains.
Bumble unveils new global campaign, visual identity
To mark its 10th birthday, the app also revealed a new logo, bolder fonts, and refreshed illustrations.
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Data-driven insights essential for navigating cookie-less digital marketing: KIT Global
A new white paper on a cookie-less world proposes leveraging first-party data, contextual advertising, and localised marketing strategies for companies to stay afloat.
Over 70% of brands are investing in influencer marketing in India, says new EY report
The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.
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