digital marketing
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Could I interest you in everything? All of the time?
As marketers face the brain rot epidemic amid the endless content deluge, Bare Bones Collectives’ co-founder shows how they can fight doomscrolling with creative sparks.
The call of green: How brands are driving sustainability in campaigns
With climate concerns on the rise, brands are prioritising sustainability in their business strategies and marketing campaigns.
Campaign roundup: Week of 4 Nov
The latest ad films and campaigns in India from brands such as India Gate Basmati Rice, Choice Equity Broking, Crompton Greaves Consumer Electricals, Campus Activewear, Maruti Suzuki Dzire, Finolex Pipes, Goibibo, Dabur Honey, Sony Sports, Quess Corp, Merino Laminates, Gemini Edibles, INDmoney, Mentos, Nat Habit, Bharat Matrimony, Nihar Naturals, Woodpecker Beer, Tata Tea, Senco Gold, Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.
Moves and wins roundup: Week of 7 Oct
The latest appointments and account wins from ISA, Treize Communications, MIKADO, Branquila, Landor India, Pitchfork Partners, Magicbricks, Crosshairs Communication, DDB Mudra, Magicbricks, Gozoop, Vicara PR, Khushi Advertising, SRV Media, Mavericks India, Vigor Media Worldwide, KlugKlug, HealthKart, LS Digital, DataMorph, FCB Group India, PRP Group, 82.5 Communications, OG Beauty, MMC, Dusaan, Dentsu , Diageo, Enormous Brands, ZeroFifty Mediaworks, BC Web Wise, Get Marketed, Trivoli Digital, Organic by MSL, Dentsu BX India, The Media Manifest, Advertising Agencies Association of India (AAAI), Creative Aura, House of Communication (HoC), FreshBox Media, and more in our weekly news roundup.
From niche to mainstream: The rapid rise of the creator economy
With the creator economy touted to reach $480 billion by 2027, its emergence has undeniably changed marketing plans and reshaped the future. KlugKlug's co-founder and CEO Kalyan Kumar explains.
Bumble unveils new global campaign, visual identity
To mark its 10th birthday, the app also revealed a new logo, bolder fonts, and refreshed illustrations.
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