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The multi-screen juggle: How brands keep up with Gen Z
Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.
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What's shaping digital OOH in 2025? Key trends revealed
From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.
Decoding the winning formula for OOH during the ICC World Cup 2023
Experts reveal how brands can unlock opportunities through OOH during the World Cup, the advantage of DOOH data records and why the sector is betting big on the medium during the sporting event
Lemma launches Supply Side Platform for DOOH advertisers
Called Lemma SSP, the platform aims to bring transparency in measuring the ROI on DOOH spends
Mumbai Metro Rail Network appoints Signpost India
The DOOH agency bags the rights for 15 years
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