Mumbai Metro Rail Network appoints Signpost India
The DOOH agency bags the rights for 15 years
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LS Digital launches CRAFT to boost brand engagement ...
It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.
Marketers bet big on brand-building, not just quick ...
According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.
Understanding the nudge-sludge dynamic in marketing
Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founderc and global CEO.
Campaign roundup: Week of 4 Nov
The latest ad films and campaigns in India from brands such as Nihar Naturals, Woodpecker Beer, Tata Tea, Senco Gold, Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.