events

4 days ago

India’s M&E sector to reach INR 3.10 lakh crores in value by 2027: Study

Radio revenues grow 9% in 2024 to INR 2,500 crores; digital media ad revenues expected cross INR 1 lakh crores in 2026, finds FICCI- EY report.

Mar 27, 2025

Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

With ‘Anytime is Pepsi Time,’ Pepsi’s senior brand director unpacks the brand’s global playbook, cultural agility, and the art of real-time marketing.

Mar 13, 2025

Lollapalooza: A cultural investment for brands, not just a sponsorship

Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their sponsorship logo on a banner.

Dec 06, 2024

AI meets the stage: Why live events steal the show

As algorithms dominate, Kotak Mahindra Bank’s EVP—marketing points out that live events offer marketers the human touch that digital precision can’t replicate.

Sep 26, 2024

Curating unforgettable brand events—from concept to creation

By forging deep and meaningful connections, experiential marketing events promise to deliver a lasting impact on a customer's mind, says XP&D’s CEO.

Dec 19, 2019

Havas Group acquires experiential agency Shobiz

This is the third acquisition by the group in 2019