events
AI meets the stage: Why live events steal the show
As algorithms dominate, Kotak Mahindra Bank’s EVP—marketing points out that live events offer marketers the human touch that digital precision can’t replicate.
Curating unforgettable brand events—from concept to creation
By forging deep and meaningful connections, experiential marketing events promise to deliver a lasting impact on a customer's mind, says XP&D’s CEO.
Havas Group acquires experiential agency Shobiz
This is the third acquisition by the group in 2019
RMAI re-elects Sanjay Kaul as president
Will hold the position until 2018; rural marketing association launches West India chapter
Marketing VP Santosh Iyer elevated as after-sales head at Mercedes-Benz India
Event communications head Amit Thete to helm marketing and CRM; Shekhar Das Chowdhury to lead corporate comms
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Dentsu Aegis Network acquires Fountainhead Entertainment
200-member event and experiential agency will continue to be headed by Brian Tellis
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