events
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India’s M&E sector to reach INR 3.10 lakh crores in value by 2027: Study
Radio revenues grow 9% in 2024 to INR 2,500 crores; digital media ad revenues expected cross INR 1 lakh crores in 2026, finds FICCI- EY report.
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Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd
With ‘Anytime is Pepsi Time,’ Pepsi’s senior brand director unpacks the brand’s global playbook, cultural agility, and the art of real-time marketing.
Lollapalooza: A cultural investment for brands, not just a sponsorship
Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their sponsorship logo on a banner.
AI meets the stage: Why live events steal the show
As algorithms dominate, Kotak Mahindra Bank’s EVP—marketing points out that live events offer marketers the human touch that digital precision can’t replicate.
Curating unforgettable brand events—from concept to creation
By forging deep and meaningful connections, experiential marketing events promise to deliver a lasting impact on a customer's mind, says XP&D’s CEO.
Havas Group acquires experiential agency Shobiz
This is the third acquisition by the group in 2019
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