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Jan 09, 2025

Why Meta’s pivot on fact-checking is the right move

This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences alike, argues Ramakrishnan Raja in his forthright analysis.

Dec 13, 2024

Meta meltdown: How agencies are coping with social media downtime

SOUNDING BOARD: Campaign explores how the recent Instagram, Facebook, and WhatsApp outage stalled campaigns and has once again sparked debates about over-reliance on these platforms.

Aug 28, 2024

Meta's WhatsApp ad policy fuels industry debate over alcohol and gambling

SOUNDING BOARD: Recent reports that Meta could allow alcohol and real-money gaming ads in India have fuelled widespread speculation in the advertising industry. Campaign turns to experts to explore the potential repercussions of such a decision.

Aug 27, 2024

One year of Threads: Where does X's challenger stand among rivals?

Campaign explores how Threads has fared since its record-breaking launch including advantages for users so far and current setbacks for advertisers.

Aug 02, 2024

Meta beats Q2 earnings estimates, goes full steam ahead on AI

The tech giant sees a future where all ads created on the platform are assisted by artificial intelligence.

Jan 15, 2024

PETA urges Mark Zuckerberg to consider Hindu sentiments

Asks the Meta CEO to reconsider his venture to raise 'the highest quality beef in the world'