fact checking
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Jan 27, 2025
The advertising dilemma in a post-fact world
Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?
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Jan 21, 2025
The devastating comms impact of a Trumpian social-media age
With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.
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Jan 17, 2025
Free speech or chaos? Meta's content moderation overhaul raises questions
Meta’s abandonment of fact-checking in favour of community moderation has tipped the industry, with people voicing concerns over its impact on brand safety and operating costs.
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