ferrero
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Will Ferrero India taste sweet success with Raffaello?
The chocolate manufacturer is moving away from its traditional television and print advertising and focusing on digital marketing to woo young urban consumers. Will this strategy deliver results?
Kinder to launch Indian-flavoured treats to entice young adult consumers
Amedeo Aragona, regional marketing head—Indian subcontinent at Kinder Brands tells Campaign that the Italian confectionary brand wants to capture this buyer cohort in what is now its largest market globally.
Ferrero appoints McCann Worldgroup to Kinder and Tic Tac creative account
The multinational said the review had resulted in 'new partners to support its global creative initiatives'.
Battle of the Brands: Nestlé vs Ferrero
Your weekly consumer insights round-up - find out what’s buzzing for chocolate brands Nestlé and Ferrero
Grey bags creative duties for Ferrero
Grey Advertising has won the Ferrero account and will handle all four brands in India. Following a long drawn out agency selection process, Grey has acquired the creative duties for Ferrero Rocher as well as Tic Tac, Kinder and Nutella.Said Jishnu Sen, COO, Grey Group India, "Our commitment to building brands through our knowledge of the consumer alongwith our ability to produce exciting creative work won us this business. Our strong strategic insights coupled with our enthusiasm and passion won us all four brands."
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