festive spending

Urban India splurges big: Festive spending hits four-year high
Oct 09, 2024
Campaign India Team

Urban India splurges big: Festive spending hits four-year high

Cash registers are set to ring louder than ever this Diwali as urban Indians get set to splurge and influencer marketing leads the consumerism charge.

Brands 'wasting $73 billion of ad spend on unsuitable digital ads' during festive period
Nov 21, 2023
Beau Jackson

Brands 'wasting $73 billion of ad spend on unsuitable digital ads' during festive period

The average global percentage of waste is 61%

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