finance
Banking on sound: Ujjivan's sonic strategy for financial inclusion
INSIDE THE AD: Can the financial institution’s auditory approach yield lasting results?
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Conran Design Mumbai helps rebrand Adani Capital and Home Finance as Tyger Capital/Home Finance
The rebranding follows US-based Bain Capital’s acquisition of Adani Group's stake in Adani Capital and Adani Housing Finance last year.
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Shriram Finance’s gold loan ads strike gold with humour
Its ad campaign underlines the latest feature for its gold loan product, which can be closed after a minimum of just seven days.
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Ujjivan Small Finance Bank stubs out fiscal ignorance on ‘World no tobacco day’
The financial institution will distribute cigarette box lookalikes with creative designs in high-traffic smoking areas such as corporate offices, malls, and major thoroughfares to prompt consumers to make wiser investment choices in themselves.
Vizeum expands mandate with Srei
To handle media duties for corporate brand campaign following multi-agency pitch
Global ad spend growth downgraded to 4 per cent in 2013: Warc
Ad spend in India is expected to grow 9 per cent in 2013, says Warc’s International Ad Forecast, while China’s is expected to grow 12.5 per cent.
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