finance
The CMO’s MO: Rishi Mathur reckons that digital offers better ROI
Canara HSBC Life Insurance’s CMO doubles down on digital, storytelling, and influencers to bust myths and build trust in insurance.
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Motilal Oswal rebrands with a fresh look to tap young investors
Shifting gears from traditional demographics, the financial company wants to target dynamic 30-40s, young professionals, and first-jobbers with a modern, relatable investment approach.
Banking on sound: Ujjivan's sonic strategy for financial inclusion
INSIDE THE AD: Can the financial institution’s auditory approach yield lasting results?
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Conran Design Mumbai helps rebrand Adani Capital and Home Finance as Tyger Capital/Home Finance
The rebranding follows US-based Bain Capital’s acquisition of Adani Group's stake in Adani Capital and Adani Housing Finance last year.
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Shriram Finance’s gold loan ads strike gold with humour
Its ad campaign underlines the latest feature for its gold loan product, which can be closed after a minimum of just seven days.
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Ujjivan Small Finance Bank stubs out fiscal ignorance on ‘World no tobacco day’
The financial institution will distribute cigarette box lookalikes with creative designs in high-traffic smoking areas such as corporate offices, malls, and major thoroughfares to prompt consumers to make wiser investment choices in themselves.
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