financial services
Axis Bank fuses technology with tradition to spotlight Sanskrit
The campaign reimagines Sanskrit as a contemporary tool to combat cybercrime, positioning it as a protector of digital identities in an era of increasingly sophisticated online scams.
The CMO's MO: HDFC ERGO’s Somesh Surana on why AI and data analytics are game changers
The head of digital business and marketing at the general insurance firm gets candid about challenges in the insurance space, AI’s evolving role in garnering marketing insights, and which brand's campaigns he looks forward to the most.
Cannes Lions 2015: Ajay Kakar's blog: Why Indian marketers don't make it to Cannes (and why they should)
The CMO notes that the festival has moved beyond advertising and creativity, to celebrating creativity in big ideas and innovation
Onads wins creative mandate for Indiabulls Securities
Onads has won the creative mandate for Indiabulls Securities, one of the largest stock brokerage firms in the country.Talking to Campaign India, Jignesh Maniar, co-founder, Onads said, "We presented a new way to look at the category, which appealed to the client. Our understanding of the category, coupled with the creative execution that we presented was what worked in our favour."
DSP BlackRock Mutual Fund splits creative between Lowe and Taproot Ind
Mutual Fund player DSP BlackRock has decided to split its creative business between Lowe and Taproot India. JWT is the incumbent on the brand.
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