Campaign UK Team
Aug 27, 2011

Weekend Fun

NatWest 'secret cricketer' by Glue Isobar

Weekend Fun

A new digital campaign for the NatWest Cricket Club features the former England captain Michael Vaughan undercover in a local club game.

The concept was by Glue Isobar, with PR by M&C Saatchi Sports & Entertainment, to showcase NatWest’s support for grassroots cricket via the club.
 
The footage features Vaughan playing in disguise as ringer "Gary Watson" at Goldsborough Cricket Club. 
 
 
Credits:
 
Copywriter: Matt Gilbert
Art director: Dave Tokley
Planner: Jonas Thaysen
Account director: Joe Poynter
Media planner: M&C Saatchi
Production company: Outsider
Director: James Rouse
Editor: Owen Oppenheimer
Post-production: Prime Focus
Audio post-production: Factory
 
The article first approved on Campaignlive.co.uk

 

Source:
Campaign India

Related Articles

Just Published

11 hours ago

Rural consumption continues to outpace urban ...

The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG sector, a reversal of previous trends where urban centres led growth.

11 hours ago

Havas to offer staff up over $40 million in ...

Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.

13 hours ago

FCB/SIX India announces key senior leadership ...

Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.

13 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.