forrester

Apr 05, 2022

China, India to lead global marketing-spend growth through 2025

Global marketing spend will increase by 7% annually to $4.7 trillion in 2025, with China, India and South Korea among the markets exceeding the global average, according to a new forecast from Forrester

Oct 30, 2013

Facebook slams 'irresponsible' Forrester for accusing site of failing marketers

Facebook has slammed a Forrester report that claims the social network has failed marketers by labelling the site "at times illogical and at others irresponsible".

May 30, 2013

Facebook doesn’t work for B2B: Forrester

'Customers likely to visit FB pages only when in a relationship with the brand'