Advertising In-Depth
Gideon Spanier
Dec 11, 2024

Omnicom and IPG chiefs on merger: Moving beyond ‘legacy advertising’, $750 million synergies and succession

John Wren and Philippe Krakowsky speak to Campaign.

John Wren (left) and Philippe Krakowsky.

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign India content* including its archive of 30,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Premium discount for Campaign event tickets
Join Now
Sign in

or call +91 022 69047500
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

WPP mandates four days per week in office

1 WPP mandates four days per week in office

Programmatic advertising’s power trio: AI, analytics, and privacy protection

2 Programmatic advertising’s power trio: AI, analytics, and privacy protection

2025’s marketing mantra: Balancing AI, privacy, and retention

3 2025’s marketing mantra: Balancing AI, privacy, and retention

The passing of Pritish Nandy: A media stalwart departs

4 The passing of Pritish Nandy: A media stalwart departs

Why Meta’s pivot on fact-checking is the right move

5 Why Meta’s pivot on fact-checking is the right move

Achint Setia takes over as Snapdeal’s CEO

6 Achint Setia takes over as Snapdeal’s CEO

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

DPDP draft rules: Data privacy costs loom over India’s marketing sector

8 DPDP draft rules: Data privacy costs loom over India’s marketing sector

The CMO’s MO: Insecurity drives Vishal Sharma's urge to succeed

9 The CMO’s MO: Insecurity drives Vishal Sharma's urge to succeed

Cadbury 5 Star gives the AI revolution a humorous pushback

10 Cadbury 5 Star gives the AI revolution a humorous pushback

Related Articles

The $31 billion Omnicom-IPG deal has industrial logic but also many caveats
Advertising
Dec 19, 2024
Gideon Spanier

The $31 billion Omnicom-IPG deal has industrial ...

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell
Advertising
Dec 12, 2024
Rahat Kapur

Omnicom and IPG 'huddling together as cold winds ...

Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt
Opinion
Dec 12, 2024
Prabhakar Mundkur

Unpacking Omnicom-IPG merger: Bigger, bolder, and ...

Omnicom in talks to buy Interpublic—report
Advertising
Dec 09, 2024
Gideon Spanier

Omnicom in talks to buy Interpublic—report

Just Published

Emami targets INR 1,000 crores revenue for ‘Smart and Handsome’
Advertising
12 hours ago
Nagesh Joshi

Emami targets INR 1,000 crores revenue for ‘Smart ...

The wellness company rebranded its men’s grooming ‘Fair and Handsome’ brand to ‘Smart and Handsome’, will invest INR 15 crores to support rebranding.

CNN’s commercial head on ethical AI and brand safety
Marketing
14 hours ago
Nishtha Asthana

CNN’s commercial head on ethical AI and brand safety

Cathy Ibal shares CNN’s strategy for integrating AI, tackling brand safety concerns, and adapting to the digital and polarised media landscape in Asia-Pacific.

LenDenClub's campaign redefines financial empowerment amid RBI guidelines
Advertising
18 hours ago
Campaign India Team

LenDenClub's campaign redefines financial empowermen...

It encourages investors to invest in new-age lending products that can help them to earn daily and improve financial stability.

Why 5G broadcasting could be the next big opportunity for agencies
Media
18 hours ago
Meghna Krishna

Why 5G broadcasting could be the next big opportunit...

VideoVerse’s CRO reveals how 5G transforms broadcasting into dynamic, interactive experiences for today’s evolving audiences.