fragmentation

Cannes Lions 2014: ‘The threat of fragmentation is real’: Keith Weed, Unilever
Jun 20, 2014
Gokul Krishnamurthy

Cannes Lions 2014: ‘The threat of fragmentation is real’: Keith Weed, Unilever

The speaker urged agencies to enable ‘orchestration’, with the brand and not the channel as the ‘hero’

Has media fragmentation made role of creative agencies more important? Why?
Mar 23, 2013
Campaign India Team

Has media fragmentation made role of creative agencies more important? Why?

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