fundamental

1 day ago

The LinkedIn pitch frenzy: Meritocracy or marketing stunt?

Brands are crowdsourcing agencies on LinkedIn, turning selection into a pitching ferment. But is this a shortcut to innovation or a race to the bottom?

Sep 12, 2024

WeWork’s new ads show how flexibility meets function for businesses ready to break the mould

Its latest campaign pokes fun at office woes, spotlighting flexibility and personalised spaces for enterprises, big or small.