Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Sep 12, 2024
WeWork’s new ads show how flexibility meets function for businesses ready to break the mould
Its latest campaign pokes fun at office woes, spotlighting flexibility and personalised spaces for enterprises, big or small.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
Jun 09, 2025
Are awards Fundamental?
Marketing
Mar 26, 2024
24 hours with...Debosmita Majumder
Advertising
Jun 06, 2025
When privilege meets a pipe wrench
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
India’s consumers redraw the map of aspiration
Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.
Advertising
2 days ago
WPP boss Cindy Rose awarded $6.1 million in shares ...
Shares will vest over five-year period.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Opinion
2 days ago
Clarity cuts through advertising’s noise
As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
In-Depth
2 days ago
Indian consumers push food brands toward health, ...
While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.
