gaming
A23 bets big: Skill gaming’s perception game
INSIDE THE AD: Bollywood actor Shah Rukh Khan leads the online gaming platform’s pivot, challenging gaming stereotypes by spotlighting intellect over luck in rummy and poker.
Amazon MX Player, Glance partner to expand brand reach in India
With this tie-up, Amazon's MX Player content will reach to over 23.5 crore smart lock screen users of Glance in India.
India’s gaming industry to reach INR 10,487 crores by 2026: Study
This increase is fuelled by an expansive base of 13.85 crore gamers, of which nearly 30% engage with ad-supported gaming or make in-app purchases.
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WPP, GroupM to join the Roblox Partner Program
The association is aimed at creating a lasting advisory relationship, enabling WPP's agencies to leverage Roblox as a creative platform and collaborate with its creators.
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AIGDF makes a case of age-rating framework in gaming content
Despite having an estimated 425 million gamers, India lacks an age-rating framework, unlike other countries, which puts young gamers at risk.
Meta's WhatsApp ad policy fuels industry debate over alcohol and gambling
SOUNDING BOARD: Recent reports that Meta could allow alcohol and real-money gaming ads in India have fuelled widespread speculation in the advertising industry. Campaign turns to experts to explore the potential repercussions of such a decision.
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