gaming
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India’s M&E sector to reach INR 3.10 lakh crores in value by 2027: Study
Radio revenues grow 9% in 2024 to INR 2,500 crores; digital media ad revenues expected cross INR 1 lakh crores in 2026, finds FICCI- EY report.
Ventes Avenues, Trophée attempt to unlock $20.7 billion gaming commerce opportunity for brands
By teaming up to merge gaming with real-world commerce, the two companies seek to make brand interactions and purchases seamless within gameplay.
A23 bets big: Skill gaming’s perception game
INSIDE THE AD: Bollywood actor Shah Rukh Khan leads the online gaming platform’s pivot, challenging gaming stereotypes by spotlighting intellect over luck in rummy and poker.
Amazon MX Player, Glance partner to expand brand reach in India
With this tie-up, Amazon's MX Player content will reach to over 23.5 crore smart lock screen users of Glance in India.
India’s gaming industry to reach INR 10,487 crores by 2026: Study
This increase is fuelled by an expansive base of 13.85 crore gamers, of which nearly 30% engage with ad-supported gaming or make in-app purchases.
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WPP, GroupM to join the Roblox Partner Program
The association is aimed at creating a lasting advisory relationship, enabling WPP's agencies to leverage Roblox as a creative platform and collaborate with its creators.
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