gaming
India’s gaming industry to reach INR 10,487 crores by 2026: Study
This increase is fuelled by an expansive base of 13.85 crore gamers, of which nearly 30% engage with ad-supported gaming or make in-app purchases.
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WPP, GroupM to join the Roblox Partner Program
The association is aimed at creating a lasting advisory relationship, enabling WPP's agencies to leverage Roblox as a creative platform and collaborate with its creators.
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AIGDF makes a case of age-rating framework in gaming content
Despite having an estimated 425 million gamers, India lacks an age-rating framework, unlike other countries, which puts young gamers at risk.
Meta's WhatsApp ad policy fuels industry debate over alcohol and gambling
SOUNDING BOARD: Recent reports that Meta could allow alcohol and real-money gaming ads in India have fuelled widespread speculation in the advertising industry. Campaign turns to experts to explore the potential repercussions of such a decision.
Opinion: AdTech trends that your brand could benefit from
How can brands leverage AdTech innovations to win over consumers
PlayStation crushes nostalgia and gamer FOMO in latest spot
New ad from Adam&EveDDB fuses virtual and real-world awesomeness.
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