gillette

Sep 16, 2021

Dave Trott's blog: The letter of the law, not the spirit of the law

The author reveals that the advertising industry has lost touch with reality and the job it is supposed to be doing

Nov 07, 2019

Marketing chronicles: 'Gabbar ki asli pasand'

The author explains how brands can revoke nostalgia to revive brands

Sep 18, 2019

Gillette sings a tune to those afraid of shaving

Watch the film conceptualised by Grey Group India here

May 14, 2019

P&G brings the school to a 75-year-old student

Watch the campaign conceptualised by Leo Burnett India here

Apr 23, 2019

Opinion: How masculine can a masculine brand be?

Can masculine brands dare to advertise their masculinity, today? If so, how far can they stretch it?