Gillette sings a tune to those afraid of shaving

Gillette has rolled out a campaign for its recently launched Skin Guard razor. 

 

Conceptualised by Grey Group, the campaign consists of a film which features men with shaving foam going about their daily chores. Through a song the men put out their wish - a razor that could treat their skin right. It ends with the men taking to shaving and beginning to 'love shaving' thanks to Gillette's Skin Guard razor. 

 

The film was published on YouTube on 16 September.