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Independent agencies rewrite the rules to stay relevant and take on industry Goliaths
Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies and give storied agencies some tough competition.
Pitfalls of selling to global ad networks: The math doesn’t add up!
Discover the financial disadvantages independent advertising agencies may encounter when selling to global networks, as explained by the chairman and co-founder of GoZoop Group.
Gozoop Group elevates Amyn Ghadiali to India country head
He will spearhead the agency's initiatives across its digital vertical, GZ Creative Digital, overseeing revenue management and campaigns in addition to driving integrated business operations.
Gozoop Group and Puretech Digital partner to launch GZPure
The collaboration will help both the agencies on brand and performance marketing solutions
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