Gozoop Group has bagged the public relations mandate for Infiniti Mall, a shopping, entertainment and food destination in Mumbai.
The agency will be responsible for building brand awareness, strengthening spokesperson imagery and highlighting the offerings amongst a larger set of target audiences. It will also create and implement innovative communication strategies for the brand and provide media relations support.
The account was won without a multi-agency pitch and will be handled by Gozoop's Mumbai office.
Samrat Bedi, CEO (India), Gozoop Group, said, “We at Gozoop, place our clients at the core of operations. We believe in understanding the needs or wants of the client and delivering that in a balanced yet effective manner. Infiniti Mall has been one of the most popular retail destinations in Mumbai and I am sure that with our creative mindset we will be able to help the brand achieve desired milestones.”