Advertising Opinion
Rohan Bhansali
Oct 30, 2024

Pitfalls of selling to global ad networks: The math doesn’t add up!

Discover the financial disadvantages independent advertising agencies may encounter when selling to global networks, as explained by the chairman and co-founder of GoZoop Group.

No advertising entrepreneur worth their salt should consider selling their agency to a global network. Source: Pexels.com

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

AB InBev India moves beyond sponsorships—Betting big on owned festivals

2 AB InBev India moves beyond sponsorships—Betting big on owned festivals

Kia's Sonet embarks on a journey of uncharted thrill

3 Kia's Sonet embarks on a journey of uncharted thrill

Cadbury 5 Star gives the AI revolution a humorous pushback

4 Cadbury 5 Star gives the AI revolution a humorous pushback

Brand banter or brand blunder? The fine line in cola wars

5 Brand banter or brand blunder? The fine line in cola wars

CCI raids raise questions on advertising ethics in India

6 CCI raids raise questions on advertising ethics in India

Moves and wins roundup: Week of 24 March

7 Moves and wins roundup: Week of 24 March

Apple and Google’s RCS deal: A messaging shake-up for marketers?

8 Apple and Google’s RCS deal: A messaging shake-up for marketers?

Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

9 Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

Paddy’s new bet: Another indie shop in a crowded market

10 Paddy’s new bet: Another indie shop in a crowded market

Related Articles

Keeping the creative fire alive in a global network
Advertising
Mar 13, 2025
Lucy Shelley

Keeping the creative fire alive in a global network

Gozoop Group elevates Amyn Ghadiali to India country head
Advertising
Jul 12, 2024
Campaign India Team

Gozoop Group elevates Amyn Ghadiali to India ...

Gozoop Group and Puretech Digital partner to launch GZPure
Advertising
Dec 15, 2023
Campaign India Team

Gozoop Group and Puretech Digital partner to launch ...

Gozoop to handle PR for Infiniti Mall
Marketing
Jul 22, 2022
Campaign India Team

Gozoop to handle PR for Infiniti Mall

Just Published

DoubleVerify invests in FirstPartyCapital
Advertising
7 hours ago
Campaign India Team

DoubleVerify invests in FirstPartyCapital

Company aims to support innovation in the global adtech ecosystem through this investment.

Pitches for matches: Brand campaigns uphold the IPL excitement
Advertising
10 hours ago
Campaign India Team

Pitches for matches: Brand campaigns uphold the IPL ...

As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.

Tariff tantrums: When trade wars hit ad budgets
In-Depth
11 hours ago
Vinita Bhatia

Tariff tantrums: When trade wars hit ad budgets

US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to brace for budget whiplash.

Meta unveils AI-driven tools for omnichannel ads
Advertising
11 hours ago
Campaign India Team

Meta unveils AI-driven tools for omnichannel ads

Early tests carried out by Meta among India’s e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states.