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Rural India goes hybrid: 47% embrace digital meets traditional media
Rural consumption of FMCG goods surged 60% over last two years, according to the Rural Barometer Report 2024 by GroupM and Kantar.
WPP strengthens Indian roots with new Chennai campus
This is the company’s third campus in the country, after Mumbai and Gurgaon, with plans to add similar facilities in Bangalore and Coimbatore over the coming years.
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Comedy creators pack a punch in GroupM's 'Top 100 digital stars of 2024'
Comedy creators dominate the list, followed by creators specialising in technology, travel, and photography in The Goat Agency's Top 100 Digital Stars of 2024 list.
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WPP, GroupM to join the Roblox Partner Program
The association is aimed at creating a lasting advisory relationship, enabling WPP's agencies to leverage Roblox as a creative platform and collaborate with its creators.
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Two hedge funds increase short positions in WPP in bet against share price
The agency group cut revenue forecast in August but won Amazon and retained Unilever in key markets.
EssenceMediacom X brand is axed and CEO departs in UK shake-up
UK agency to be absorbed after fewer than two years in operation.
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