grps
Mindshare India: 5 areas Media Agencies should focus on in 2011
R Gowthaman, leader, South Asia, Mindshare, has seen media independents from the time the phrase was born in India. Here, he shares with readers, his areas of focus for 2011
STAR Plus holds on to top slot in Hindi GEC ratings
Notches 378 GRPs, Colors falls to 256
STAR zooms, Colors in second spot
STAR Plus jumped to 365 GRPs in Week 31 (TAM, CS4+, HSM) from 323 GRPs in the previous week to stay on top of the GEC stakes. Colors dipped to 289 GRPs from 312 GRPs.Sony jumped an astonishing 108 GRPs to 270 GRPs on the back of big deliveries on their Hindi feature films. Zee was steady at 227 GRPs.SAB stayed ahead of Imagine, with 89 GRPs compared to Imagine's 74 GRPs
Star rules, Zee in second place
STAR Plus continued to lead the GEC race with 342 GRPs, while Zee jumped to 265. Colors was at 255.Sony was at 147, while SAB stayed ahead of Imagine. SAB was at 101 and Imagine at 92.
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