All other leading GECs slip
Colors jumped 81 GRPs in Week 49 (TAM, HSM, CS4+) to deliver 345 GRPs (previous week 264 GRPs), but stayed behind STAR Plus which improved to 415 GRPs, up from 379 GRPs.
All other leading GECs slipped, with Zee sliding to 184 GRPs (down 22), Sony to 181 GRPs (down 20), SAB TV to 120 GRPs (down 15) and Imagine 85 GRPs (down 23).
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A major chunk of these ads are from real estate and online betting sectors.
Can its Dor subscription-based service, which aims to unify content across OTT platforms and live TV channels, truly be a disruptor in India's television market?
The campaign builds on from its earlier legs, and showcases how one could be connected to their family and friends from wherever they may be.
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Decision on if Google would be held accountable and face consequences might not come before Q1 2025, according to Judge Leonie Brinkema.
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