All other leading GECs slip
Colors jumped 81 GRPs in Week 49 (TAM, HSM, CS4+) to deliver 345 GRPs (previous week 264 GRPs), but stayed behind STAR Plus which improved to 415 GRPs, up from 379 GRPs.
All other leading GECs slipped, with Zee sliding to 184 GRPs (down 22), Sony to 181 GRPs (down 20), SAB TV to 120 GRPs (down 15) and Imagine 85 GRPs (down 23).
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Tech companies doing away with fact checkers is further proof of why advertisers must support journalism.
The stack incorporates the technologies of research AI, generative AI, and predictive AI to help brands improve the effectiveness of their campaigns.
Valued at $1 billion, the acquisition deal is expected to be completed by the end of the current calendar year.
EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.
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