All other leading GECs slip
Colors jumped 81 GRPs in Week 49 (TAM, HSM, CS4+) to deliver 345 GRPs (previous week 264 GRPs), but stayed behind STAR Plus which improved to 415 GRPs, up from 379 GRPs.
All other leading GECs slipped, with Zee sliding to 184 GRPs (down 22), Sony to 181 GRPs (down 20), SAB TV to 120 GRPs (down 15) and Imagine 85 GRPs (down 23).
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HUL to take down digital versions of the campaign; Honasa removes social media posts making a reference to Lakmé.
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Aims to help brands deliver 3x consumer engagement for their IPL ad campaigns.
Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.
Wren was speaking at the Q1 earnings call and expects to close the IPG acquisition in H2 2025.
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