STAR Plus jumped to 365 GRPs in Week 31 (TAM, CS4+, HSM) from 323 GRPs in the previous week to stay on top of the GEC stakes. Colors dipped to 289 GRPs from 312 GRPs.Sony jumped an astonishing 108 GRPs to 270 GRPs on the back of big deliveries on their Hindi feature films. Zee was steady at 227 GRPs.SAB stayed ahead of Imagine, with 89 GRPs compared to Imagine's 74 GRPs
STAR Plus jumped to 365 GRPs in Week 31 (TAM, CS4+, HSM) from 323 GRPs in the previous week to stay on top of the GEC stakes. Colors dipped to 289 GRPs from 312 GRPs.
Sony jumped an astonishing 108 GRPs to 270 GRPs on the back of big deliveries on their Hindi feature films. Zee was steady at 227 GRPs.
SAB stayed ahead of Imagine, with 89 GRPs compared to Imagine's 74 GRPs
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
RaaS blends AI and analytics to offer real-time, actionable insights, empowering marketers to navigate today’s fast-evolving business landscape.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
A digital-first campaign inspired by Pankaj Tripathi’s journey showcases Digital Public Infrastructure’s transformative impact on citizens’ lives.
Tapping senior citizens' digital fluency, independence, and evolving aspirations, marketers are leaning towards tailored campaigns that resonate with this demography.
In an era where algorithms reward outrage and newsrooms rush to take sides, the business case for impartial journalism faces its toughest test yet. BBC's Jonathan Munro unpacks whether swimming against the tide still makes strategic sense.
