Notches 378 GRPs, Colors falls to 256
In week 38, STAR Plus stayed at the top of the Hindi GEC genre with 378 GRPs (down from 394 last week).
Colors came in second at 256 GRPs (a drastic slip from 314 last week).
Zee TV received 227 GRPs ( last week 243), Sony 174 (last week 197) and SAB 125 (127 last week).
Imagine was at 88 GRPs this week, Star One at 51, Sahara One at 24 and Star Utsav ar 22.
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The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG sector, a reversal of previous trends where urban centres led growth.
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Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.
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