history tv18
History TV18 looks to grow with focus on rural and small town India
BARC's rural ratings kicking in, appetite for factual genre in rural India, and higher yield from local content are factors driving the change
‘Pawn Stars’ in whirlwind India tour
Rick Harrison recounts that no one bought the show for years in the US; Ritu Kapur explains the India launch led by instinct, going against research
A+E Networks elevates Sangeetha Aiyer as vice president
Prior to this she was GM, marketing, History TV18
'We want to continue to grow the genre in India’: Sean Cohan
Q&A with Sean Cohan, VP - international, A+E Networks, on the eve of History TV18’s first anniversary
Q&A: Sangeetha Aiyar, on marketing 'The Greatest Indian'
We spoke with the general manager - marketing, History TV18, on marketing the property, focus on social media and sustaining the momentum
History TV18 announces three new initiatives
The initiatives include “The Greatest Indian”, a user generated content initiative and the channel’s Urdu feed
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