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Rick Harrison recounts that no one bought the show for years in the US; Ritu Kapur explains the India launch led by instinct, going against research
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.