ideation
Whose idea is it, anyway?
Jindal Steel campaign that won silver and bronze at the Cannes Lions International Festival of Creativity sparked a row over creative ideation with Wieden+Kennedy
Tata Motors Commercial Vehicles CMO on going a 'huge distance' to engage with creators
Shubhranshu Singh talks with Campaign about making real human engagement a priority for their creative and why he prefers in-house work with multiple agencies instead of a single AOR.
Opinion: Making thinking the new sport
The author makes a compelling case for engaging in sports to enhance creativity
Sneha’s blog: The Unholy Trinity (part three) – the client
In this three-part series, the filmmaker reflects on the role of agency creative, film director and client, in creating magic
Sneha’s blog: The Unholy Trinity (part two) – the ad film director
In this three-part series, the filmmaker reflects on the role of agency creative, film director and client, in creating magic
Sneha’s blog: The Unholy Trinity (part one) – the agency creative
In this three-part series, the filmmaker reflects on the role of agency creative, film director and client, in creating magic
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