insurance

Feb 27, 2025

The CMO's MO: Insurers must create a culture of care by replacing fear with empathy—Plum's Shreyas Achar

From changing mindsets about preventive care to leveraging gen AI, Plum's CMO shares insights on the challenges, opportunities, and strategies shaping the future of his brand.

Feb 24, 2025

PNB MetLife’s new campaign asks the question every Indian must answer

A simple question, a lifelong impact—the ad film turns future planning into an immersive, interactive experience.

Feb 21, 2025

The CMO’s MO: Rishi Mathur reckons that digital offers better ROI

Canara HSBC Life Insurance’s CMO doubles down on digital, storytelling, and influencers to bust myths and build trust in insurance.

Feb 19, 2025

Bandhan Life banks on humour to decode insurance confusion

A light-hearted yet timely campaign, but does the bank’s witty approach truly simplify insurance complexities or just make them entertaining?

Jan 16, 2025

ACKO, Munna and Circuit: Insurance, simplified with humour

The D2C protection destination’s second campaign leverages Bollywood icons and wit to demystify health insurance, fostering trust through cultural connection.

Dec 24, 2024

Canara HSBC Life Insurance takes a lighter take on serious finances

Showcasing tailored financial solutions, the new campaign blends humour and relatability to highlight the evolving aspirations of modern consumers.