insurance
Bandhan Life banks on 99.66% payout claims to boost trust
Following a rebrand in April this year, the life insurance company is pushing the buttons of empathy-driven marketing to reach out to India’s underinsured population.
BFSI print ad volumes shoot up 37% in H1-2024: TAM report
Radio witnessed a drop in ad volumes, while digital posted 17% growth in this sector.
SBI Life’s digital film celebrates the indomitable spirit of Indian Paralympians
The digital video highlights the inspiring journey of three Indian Paralympians, showcasing their resolve to purse their dreams.
IRDAI puts INR 30-crore media account on pitch
The organization is looking to appoint several agencies to handle its multi-media and multi-lingual campaigns across India.
The CMO's MO: HDFC ERGO’s Somesh Surana on why AI and data analytics are game changers
The head of digital business and marketing at the general insurance firm gets candid about challenges in the insurance space, AI’s evolving role in garnering marketing insights, and which brand's campaigns he looks forward to the most.
The CMO’s MO: The industry should bring in simplification in communication - Abhishek Gupta, Edelweiss Tokio
Edelweiss Tokio Life Insurance's CMO reveals his love for the mountains, the reason why he advocates for simplifying insurance communication, emphasising the urgent necessity to make it easily understandable
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