insurance
Bandhan Life banks on humour to decode insurance confusion
A light-hearted yet timely campaign, but does the bank’s witty approach truly simplify insurance complexities or just make them entertaining?
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ACKO, Munna and Circuit: Insurance, simplified with humour
The D2C protection destination’s second campaign leverages Bollywood icons and wit to demystify health insurance, fostering trust through cultural connection.
Canara HSBC Life Insurance takes a lighter take on serious finances
Showcasing tailored financial solutions, the new campaign blends humour and relatability to highlight the evolving aspirations of modern consumers.
Bandhan Life banks on 99.66% payout claims to boost trust
Following a rebrand in April this year, the life insurance company is pushing the buttons of empathy-driven marketing to reach out to India’s underinsured population.
BFSI print ad volumes shoot up 37% in H1-2024: TAM report
Radio witnessed a drop in ad volumes, while digital posted 17% growth in this sector.
SBI Life’s digital film celebrates the indomitable spirit of Indian Paralympians
The digital video highlights the inspiring journey of three Indian Paralympians, showcasing their resolve to purse their dreams.
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