interview
Sheela Foam’s Nilesh Mazumdar on Kurlon relaunch, expansion and its differentiation
Mattress company's CEO talks about brand's first makeover in 60 years and how its marketing and growth plans are shaping up for the Indian market.
We lead with creativity as economic multiplier: Neville Shah
In his first video interview after joining FCB Kinnect as chief creative officer, Neville Shah shares his initial interactions with boss Dheeraj Sinha, explains what he wants to change and assesses his agency's performance at Goafest 2024.
Dream11's Vikrant Mudaliar on why India could lead the charge on women in fantasy sports
The Dream11 chief marketing officer also discusses the IPL boom, key campaigns, plans for FY2025, and more.
BBDO's Nikhil Mahajan on cultivating growth, clients and creativity
EXCLUSIVE: In his inaugural video chat post-joining BBDO India, Mahajan discusses the firm's entrepreneurial ethos, daily operations, strategies for winning new clients, and the impact of collaborating with Josy Paul on the agency's performance.
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